Privacy policy

Privacy Policy

This Privacy Policy describes how daphnehomedecor.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have questions, want more information about our privacy practices, or wish to make a complaint, please contact us via email at info@daphnehomedecor.com or by mail at:

DAPHNE HOME DECOR LTD
SCREENWORKS 22 HIGHBURY GROVE, SUITE 242, OFFICE 408,
London N5 2ER, United Kingdom

Collecting Personal Information

When you visit the Site, we collect information about your device, your interactions with the Site, and information necessary to process your purchases. We also collect additional information if you contact us for customer support. This information, referred to as Personal Information, includes:

Device Information

  • Purpose: Load the Site accurately, perform analytics, and optimize Site usage.

  • Source: Collected automatically via cookies, log files, web beacons, tags, pixels, and Hotjar.

  • Disclosed to: Shopify (our processor)

  • Information collected: Browser version, IP address, time zone, cookie data, pages visited, search terms, and interactions with the Site.

Order Information

  • Purpose: Fulfill your order, process payments, arrange shipping, provide invoices/order confirmations, screen for fraud, and, if agreed, provide marketing communications.

  • Source: Provided by you.

  • Disclosed to: Shopify (our processor)

  • Information collected: Name, billing and shipping addresses, payment information (including credit card numbers), email, and phone number.

Customer Support Information

  • Purpose: To provide customer support.

  • Source: Provided by you.

Hotjar

We use Hotjar to better understand user behavior and improve the Site experience. Hotjar collects data on device type, IP address (de-identified), browser, screen size, location (country only), preferred language, and user interactions. Hotjar stores pseudonymized user profiles and is contractually prohibited from selling this data.

For more information, see Hotjar’s support site.

Minors

The Site is not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us to request deletion.

Sharing Personal Information

We share personal information with service providers to provide our services and fulfill our contracts, including:

  • Shopify, which powers our online store. Shopify Privacy

  • To comply with legal obligations, respond to lawful requests, or protect our rights.

  • For behavioral advertising via Google Analytics, Shopify Audiences, Facebook Pixel, Pinterest Pixel, and Hotjar.

You may opt out of targeted advertising:

Using Personal Information

We use your Personal Information to:

  • Provide products and services

  • Process payments and fulfill orders

  • Communicate updates about products, services, and offers

Lawful Basis (GDPR)

If you are in the EEA, we process your information based on:

  • Consent

  • Performance of a contract

  • Compliance with legal obligations

  • Protection of vital interests

  • Public interest tasks

  • Legitimate interests that do not override your rights

Retention

We retain your information for our records unless you request deletion. See “Your Rights” below for erasure requests.

Automated Decision-Making

Shopify uses limited automated decision-making to prevent fraud (e.g., temporary blacklists for IP addresses or credit cards). No fully automated decisions are made that significantly affect you.

Your Rights

EEA Residents: You may access, port, correct, update, or erase your Personal Information. Contact us to exercise these rights. Data may be processed outside the EEA, including in Canada and the U.S. For Shopify GDPR compliance: Shopify GDPR Whitepaper.

California Residents (CCPA): You may access, port, correct, update, or erase your Personal Information. You may designate an authorized agent to submit requests on your behalf.

Cookies

We use cookies for site functionality, performance, advertising, social media, and analytics. These improve your browsing experience. Persistent cookies last up to two years; session cookies expire when browsing ends.

You can control cookies via your browser settings. Blocking cookies may affect site functionality. For more: www.allaboutcookies.org

Do Not Track

The Site does not respond to “Do Not Track” signals due to inconsistent industry standards.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Complaints

If you would like to make a complaint, please contact us by email (info@daphnehomedecor.com) or by mail using the details under “Contact.”

If you are not satisfied with our response, you may lodge your complaint with the relevant data protection authority: ICO Complaint

Last updated: 12.09.2025